Experience Edvard Munch’s historic decoration for the Freia chocolate factory for the first time in an exhibition that connects his interest in creating art for public spaces with themes of cacao, workers’rights and women’s emancipation.
Edvard Munch’s large-scale paintings for the Freia chocolate factory in 1923 were the first everdecorative artworks to be commissioned by a factory. It was also the first time that artwork of this type had been commissioned for a
women’s canteen. The temporary relocation of these frescos from Freia’s headquarters to the MunchMuseum has made it possible to view them at a close range, together with a rich selection of sketches and other related works.
Taking the frieze of paintings Munch created for Freia as a starting point, the exhibition explores his interest in making art for public spaces, as well as the project’s broader social context. At the time, Freia – Norway’s most iconic chocolate brand, both then and now, was seen as a progressive companywhich prioritised the wellbeing, health and welfare of its employees. Two thirds of
Freia´s staff were women, and the exhibition highlights women’s campaign for
rights, as both employees and human beings.
DATE/TIME: Thursday, May 28, at 12:45 (for 13:00)
PLACE: Munch Museum, Edvard Munchs plass 1, 0194 Oslo PRICE: NOK 100.- NOK for the guide.
Entrance to the Munch Museum is separate and costs NOK 220.- for non-members of the Museum.
However, if you are not a museum member, please do not pay the entrance feeuntil everyone has arrived. It may be possible to be a ‘guest’ of someone who has a membership.
SIGN UP: Please sign up to Katarina Plavnik by email as soon as possible and no later than May 21.
After signing up and receiving confirmation by email, please make your payment preferably by VIPPS to 591747 or pay by bank transfer to the Forumaccount: 1600 40 36631. Remember to state your name and event in the dialogue box for VIPPS and in the KID-number box for bank payments.
No cash will be handled at the venue. Maximum number ofparticipants: 25
Guests are welcome if there is space. We need at least 15
participants for the guided tour to be held.
TRANSPORT: The closest bus stop is Bjørvika. Tram 12 stops at Dronningens gate (11-minutewalk to the Museum). Tram 13 stops at Bjørvika (6-minute walk). T-bane to Jernbanetorget (12-minute walk).
Cancellations and no-shows after the deadline will be charged.
For last-minute cancellations, please call Katarina Plavnik on mobile telephone.
